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ZoomInfo – B2B Contact Data, Sales Intelligence & GTM Platform

ZoomInfo – B2B Contact Data, Sales Intelligence & GTM Platform

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Overview

Real-time B2B intelligence to help sales, marketing, and operations teams grow faster.

ZoomInfo is a leading B2B go-to-market (GTM) intelligence platform that provides accurate, real-time data on companies and professionals worldwide. It helps sales, marketing, and operations teams identify ideal customers, engage decision-makers, and accelerate revenue growth.

By combining contact data, company insights, intent signals, and workflow automation, ZoomInfo enables teams to move faster with confidence and precision.

WHAT ZOOMINFO HELPS YOU DO

  • Find verified B2B contacts and decision-makers

  • Identify high-intent accounts and buyers

  • Build accurate prospect lists and ICPs

  • Power outbound sales and ABM campaigns

  • Improve data quality across CRM and marketing tools

  • Align sales, marketing, and operations teams

CORE SOLUTIONS

ZoomInfo Sales

  • Prospecting and account targeting

  • Buyer intent and engagement signals

  • Sales workflows and CRM enrichment

 ZoomInfo Marketing

  • Account-based marketing (ABM)

  • ICP identification and segmentation

  • Campaign targeting and measurement

 ZoomInfo Operations

  • CRM data enrichment and hygiene

  • Workflow automation

  • Data governance and accuracy

Data as a Service (DaaS)

  • API and Data Cubes

  • At-scale data access

  • Custom data delivery for enterprise needs

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Key Features

✓ Verified B2B contact data
✓ Company intelligence
✓ Buyer intent signals
✓ Advanced filtering
✓ CRM enrichment
✓ Data automation
✓ API access
✓ Analytics

Key Benefits

✓ B2B contact database
✓ Company intelligence
✓ Buyer intent data
✓ CRM enrichment
✓ ABM targeting
✓ Data automation
✓ Advanced search & filters
✓ API access

Pros & Cons

Pros

+ Comprehensive B2B data coverage
+ Strong intent and enrichment capabilities
+ Widely used by enterprise GTM teams
+ Deep CRM and marketing integrations
+ Scales well for large organizations

Cons

− Premium pricing compared to smaller tools
− Annual contracts required
− Learning curve for advanced features

Deployment Options

Cloud-based SaaS

Best For

→ Enterprise B2B sales & marketing
→ Account-based marketing (ABM)
→ Revenue operations & data teams
→ High-volume outbound prospecting

Integrations

CRM systems
Marketing automation platforms
Sales engagement tools
Customer data platforms
Analytics tools
REST API
Data connectors

Pricing Plans

Subscription-based enterprise pricing, typically billed annually. Pricing varies based on users, data credits, and selected modules.

Specifications

Deployment Cloud-based SaaS
Support Email support, Help center, Documentation, Account manager (plan-based)

Frequently Asked Questions

What is ZoomInfo used for? ▼
ZoomInfo is used for B2B sales prospecting, marketing targeting, account-based marketing, and data enrichment.
Does ZoomInfo provide verified contact data? ▼
Yes. ZoomInfo provides verified business contact and company data.
Is ZoomInfo suitable for small businesses? ▼
ZoomInfo is primarily designed for mid-market and enterprise B2B teams, though some plans may suit growing businesses.
Does ZoomInfo integrate with CRM systems? ▼
Yes. ZoomInfo integrates with popular CRM and marketing platforms.
Is ZoomInfo a one-time purchase? ▼
No. ZoomInfo is a subscription-based SaaS platform, typically sold on annual contracts.

Quick Info

Deployment Cloud-based SaaS
Support Email support, Help center, Documentation, Account manager (plan-based)
Vendor ZoomInfo
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Best For

✓ Enterprise B2B sales & marketing
✓ Account-based marketing (ABM)
✓ Revenue operations & data teams
✓ High-volume outbound prospecting

Interested in this tool? Get a quote or demo