Overview
Official WhatsApp Business API platform for sales, support, and marketing automation.
What is WATI?
WATI is an official WhatsApp Business API platform that helps businesses manage customer conversations, marketing campaigns, support tickets, and automation on WhatsApp at scale.
It is widely used by SMEs, enterprises, eCommerce brands, service businesses, and support teams to drive faster responses and higher conversions.
Why WATI?
WhatsApp is where customers already are.
WATI helps you sell, support, and engage customers without chaos or manual effort.
It enables:
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Centralised WhatsApp inbox for teams
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Automated replies & workflows
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Broadcast & campaign messaging
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CRM-style customer management
Solutions Offered
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WATI for Marketing – Lead capture, broadcasts, campaign automation
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WATI for Sales – Lead nurturing, follow-ups, deal closures
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WATI for Support – AI-powered query handling & ticket resolution
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Key Features
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AI-powered
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Cloud-based
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Customizable interface
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Automation workflows
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Multi-user access
Key Benefits
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Official API
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Team Inbox
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Automation
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Chatbots
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Broadcasts
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Lead Conversion
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Faster Support
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CRM Integration
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Scalable Messaging
Product Screenshots & Media
Pros & Cons
Pros
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Official WhatsApp API partner
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Strong automation & chatbot features
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Scales well for teams and agencies
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Suitable for marketing, sales & support
Cons
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WhatsApp message charges apply
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Requires WhatsApp API approval
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Advanced features require higher plans
Deployment Options
Cloud-based (SaaS) Access via web dashboard and APIs.
Best For
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Ecommerce brands,
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Lead generation teams,
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Customer support teams,
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Service businesses,
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Marketing agencies
Integrations
CRM systems
E-commerce platforms
Email & SMS marketing tools
Payment & billing systems
Productivity tools
Workflow automation platforms
REST API
Webhooks
Pricing Plans
Subscription-based pricing billed annually. Plans include Growth, Pro, Business, and Pay-As-You-Go options. WhatsApp conversation charges apply separately as per Meta pricing.
Specifications
| Deployment |
Cloud-based (SaaS) Access via web dashboard and APIs. |
| Support |
Email and helpdesk support, Dedicated onboarding (plan-based), Technical account assistance |
Frequently Asked Questions
What is WATI used for?
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WATI is used to manage and automate WhatsApp Business API conversations for marketing, sales, customer support, and notifications at scale.
Is WATI an official WhatsApp Business API provider?
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Yes. WATI is an official WhatsApp Business API platform and works fully in compliance with Meta (WhatsApp) policies.
Can I send WhatsApp broadcasts using WATI?
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Yes. WATI allows businesses to send broadcast and campaign messages using approved WhatsApp message templates.
Does WATI support chatbots and automation?
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Yes. WATI provides a no-code chatbot and automation builder to handle FAQs, lead qualification, follow-ups, and support workflows.
Is WhatsApp messaging free with WATI?
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No. WhatsApp conversation charges are billed separately as per Meta pricing, in addition to WATI’s subscription fees.
What pricing plans does WATI offer?
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WATI offers Growth, Pro, and Business subscription plans, along with a Pay-As-You-Go option. Pricing varies based on features, users, and message volume.
Can WATI be integrated with CRM or ecommerce platforms?
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Yes. WATI supports CRM integrations, ecommerce platforms like Shopify, APIs, and webhooks for custom integrations.
How many users can access WATI?
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The number of users depends on the selected plan. Higher plans support more agents and advanced role management.
Is WhatsApp Business API approval required?
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Yes. Businesses must get WhatsApp Business API approval, which WATI assists with during onboarding. Is WATI suitable for
